Alaka Shantakumar


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Amen
Visual Identity | Movie Branding | Illustartion
Mentored by Bruce Willen

Amen is a Malayalam movie about music, hope, and divine intervention set in the fictional village of Kumarankudi. The story follows Solomon, a shy altar boy with hidden musical talent, and a mysterious priest who helps him find his place and revive the village's once-celebrated church band, preserving the musical spirit of Kumarnkudi.

For this project, I designed posters, badges, record covers, and a tote bag. Since church and spirituality are central to the film, the visual direction draws from illuminated manuscripts and Catholic iconography. The system uses bright retro colors and ornate frames to echo the film’s quirky, offbeat energy.  Amen celebrates divine mischief, joy, and chaos.In the film, music is a symbol of both spirituality and self-expression. Its importance is echoed in the visuals through the use of musical notes, highlighting how central it is to the story.