Wild Animal Sanctuary
Visual Identity | Logo | Social Media
Mentored by Andrew Walters
The Wild Animal Sanctuary branding project establishes a serene yet
powerful identity that embodies the sanctuary’s mission of wildlife rescue,
rehabilitation, and conservation. The visual language evokes a sense of
refuge and harmony, reflecting the promise of a peaceful paradise for
rescued animals.
A nature-inspired color palette, dominated by rich greens and soft earth
tones, reinforces the sanctuary’s deep connection to the natural world.
The logo design conveys warmth and security, creating a welcoming and
ethereal aesthetic. A carefully selected serif typeface enhances this feeling,
adding a timeless elegance to the brand identity.